作业帮今晚急需一篇英语小文章,300-400字左右,关于细分消费者市场关于BMW宝马品牌,主干是下面这些方面.请展开叙述,合并成一篇小文章.另外开头需要一两句话简单扼要的介绍下BMW这家公司.segmenting
来源：学生作业帮助网 编辑：作业帮 时间：2024/04/28 13:42:14
今晚急需一篇英语小文章,300-400字左右,关于细分消费者市场关于BMW宝马品牌,主干是下面这些方面.请展开叙述,合并成一篇小文章.另外开头需要一两句话简单扼要的介绍下BMW这家公司.segmenting
今晚急需一篇英语小文章,300-400字左右,关于细分消费者市场
关于BMW宝马品牌,主干是下面这些方面.请展开叙述,合并成一篇小文章.另外开头需要一两句话简单扼要的介绍下BMW这家公司.
segmenting consumer markets is geographic segmentation,demographic segmentation,psychographic segmentation and behavioral segmentation.
geographic variables:age,disposable income,gender,occupation
demographic variables:urban,suburban,rural
behavioral variables:benefit,occasion,usage,loyalty status
今晚急需一篇英语小文章,300-400字左右,关于细分消费者市场关于BMW宝马品牌,主干是下面这些方面.请展开叙述,合并成一篇小文章.另外开头需要一两句话简单扼要的介绍下BMW这家公司.segmenting
BMW is famouse for its luxury automobile ,motorcycle and high functional engine.Though the output of BMW is not so high ,it enjoys a very high reputation around the world.
Such a large company ,of couse,enjoys a extensive consumer market.Segmentation consumer marckets include geographic segmentation,demographic segmentation,phychographic segmentation and behavioral segmentation.
Geographic variables can be influented by age,diposable,income,gender and occupation.According to the fact-finding report ,older people succeed in one's career attach more possibility for owning BMW .And men pay much more for car than women.
The second segmention called"demographic segmentation".People,who live far alway from urban areas and have to drive far for work ,are more likely buying a car than the people who live in urban.
Benefit ,occasion,usage,loyalty status play roles in affecting behavioral segmentation.BMW usually turn out when bussiness trade occure.People'd love to welcom some vip or hold some offical occassions by using BMW mobiles.